Copywriting. Proofreading and Editing.
Digital Marketing and Project Management.

Essentially, I make your writing look good (or write on your behalf), and set up (or manage)
as well as map out content for websites, blogs, newsletters and social media.
(or wherever your brand needs to connect with your audience)

Getting to know me

Hi, I am Annelie Fouché: I am a Cape Town-based freelancer, specialising in copywriting, proofreading and digital marketing services.

My absolute passion and pleasure is to help small businesses get out of their starting blocks and to assist established SMEs with marketing communication tools and solutions to further grow their businesses.


Good content is the foundation of everything you want to portray about your brand to your audience (read potential clients and income). My background includes copywriting and account managing in the advertising sphere for more than a decade. I am also a SETA-accredited e-Marketing Professional with keen insight into the principles of content marketing as well as the implementation and management of brand identities, digital strategies and various campaigns.


I hold a degree in BA Marketing Communications and I am a SETA-accredited e-Marketing (Digital Marketing) Professional.


My background includes copywriting and account managing in the marketing services sphere for more than a decade.


Grammar Nazi, meticulous, and a stickler for detail are badges I wear proudly. I value the importance of not only good, but also well-thought-out writing, and aligning content with business goals.


I partner with service providers (website developers, designers, photographers, and strategists) and believe in journeying along and collaborating with my clients

What I do

I have worked for diverse clients in various industries, including digital marketing and advertising agencies, corporate, finance and a variety of small businesses, covering a multitude of topics, such as parenting, coaching, real estate, finance, lifestyle, digital marketing and promotional content.

Here are my core services:


Content is your brand’s opportunity to become the King Arthur of your industry: a generous brand, willing to share its expertise, ‘industry secrets’ and inherent values.


I can take care of formulating copy and writing content from scratch, or proofreading, editing and making recommendations on
existing copy or concepts.


Planning to launch a new website, marketing campaign or your brand-new business?

Fantastic! Let’s talk about how we can collaborate on the creative process and implementation.



We absolutely LOVE working with Annelie. She is super diligent, her eye doesn't miss any small detail and she is extremely talented in creative copywriting and social media marketing.

I would highly recommend Annelie to any small-to-medium sized business or marketing agency requiring copywriting, proofreading or social media work.

Jo Wagner

Jo Wagner

Creative Web

Pathfind Media

Annelie has been a valuable part of my team since 2014. Her meticulous eye for detail, organised approach and creative flair ensures that we can always deliver a quality and professional product to our clients.

She understands digital marketing and the associated best practices for copy and online content writing.

Esme Brink

Esme Brink

Partner and
Communication Strategist

EchoVine Communications

Annelie, a competent, patient and yet persistent professional. I have worked with Annelie since 2015 in building Corporate Identity for Self-Insights. I am impressed with her work ethic which is results-driven, strategic, solution-focused and honest.

She is approachable and fun to work within co-creating your vision.

Bongi Mbanga

Bongi Mbanga

Founder, Principal Consultant, Author, Leadership Coach

Self Insights

Annelie is an extremely detailed focussed, efficient and organised individual who understands the marketing process and connects all the dots.

She is an asset to any organisation.

Dr Annemarie Lombard

Dr Annemarie Lombard

Founder and CEO

Sensory Intelligence

I have collaborated with Annelie on several projects and can vouch for her thorough approach - grounded in research and a deep understanding of her clients and their businesses.

Highly recommended!

Karin Steenkamp

Karin Steenkamp


Freshfire Design Studio

Let’s Chat


Let's Connect

You can find me on the following platforms, or let’s connect the old fashioned way - over a steaming cup of java!


Cape Town, South Africa