Simply put, content marketing involves the continued use of digital content
(e.g. web content, blog and social media posts, photos, videos, podcasts, etc.)
to engage potential customers and create awareness about and interest in your brand.
Consistently producing authentic and quality content will (over time) excite people about your product or service, which means they will become loyal followers and promoters of your brand
(think word of mouth, which is basically free marketing).
‘’Content is your brand’s opportunity to become the King Arthur of your industry: a generous brand, willing to share its expertise, ‘industry secrets’ and inherent values.’’
Content marketing is important, not only from an organic SEO perspective, but also for building brand awareness without being overly promotional. Brand awareness is a key factor when it comes to recruiting new business and retaining existing clients.
It is also a tool to connect with your target audience, whilst building your brand, because these days everybody is asking: ‘what’s in it for me?’
Here is how I am able to help:
Researching and plotting a long-term content plan to determine core messaging, monthly themes, content and promotions for your social media, newsletter campaigns and blogs.
Blogs, Articles and Interviews
You have a story to tell and a message to share but you are not sure how to or you simply do not have the time?
I can research and write your monthly blogs, knowledge-base articles or newsletter content.
Electronic newsletter campaigns, including:
- Newsletter platform and database set-up (MailChimpTM)
- Template set-up for newsletter campaigns (e.g. welcome mailer, monthly mailer, or special offers).
- Drafting and sending newsletter campaigns
Social Media Marketing*
- Google Business Listings
*Please note: my rates do not include design fees. I work with existing branding guidelines and design collateral or collaborate with designers (yours or my preferred service partners) for any specialised design requirements. If you don’t have an existing brand identity, l can help you to create one. Click here to learn more about this service.